Digital Marketing Glossary Part I

People are afraid of what they don’t know, so it’s completely normal for people to shy away from what they don’t understand. Add money into the equation and the unknown becomes even more frightening.

When business owners are approached to invest money into marketing, they are faced with numerous questions to answer. What works best? How much should I spend? What’s the message I want to convey? When asked, most business owners do believe they should invest in marketing.  However, when the word “digital” is added to “marketing”, conversations can get a little confusing.

Why is that? The most common reason is that people don’t completely understand Digital Marketing.  Unlike traditional TV or radio advertising, people don’t always know what they are getting because they don’t understand the technical terminology. It’s important to comprehend some of the digital marketing terms to arm yourself with the knowledge to make successful marketing decisions.

digital marketing,agency,third wave digital


A marketplace where companies pay to have their website ranked right with the top organic search results based on keywords.


When a visitor takes the desired action while visiting your site

Conversion Rate

Percentage of visitors to your website that complete a desired goal (conversion) out of the total number of visitors.

CPA: Cost Per Acquisition

A pricing model where companies are charged by advertising platforms only when leads, sales or conversions are generated

CPC: Cost Per Click

A pricing model where companies are charged for every click users make on an ad

CPL: Cost Per Lead

A pricing model where the advertiser pays a pre-established price for each lead generated.

CPM: Cost Per Impression

A pricing model where companies are charged according to the number of times their ad appears in 1,000 impressions.

CTR: Click Thru Rate

Identifies the percentage of people who click on a link.

Display Advertising

Graphic advertising on internet websites, apps, or social media that deliver general ads and brand messages.

Dynamic Retargeting

A powerful advertising solution that generates personalized advertisements based on a user's past engagement.

Email Automation

Converting the dispatch of emails from a manual process to an automatic one


The number of times you delivered your message to each person


Location based ads where a user's location is recorded via the internet, and advertisements are shown to people in a specific location target


The practice of delivering content to a user based on his/her geographic location.

GTM: Google Tag Manager

Tool that is designed to manage JavaScript and HTML tags that are used for tracking and analytics on websites.


Defines the number of times a n ad will appear to its targeted audience.

KPI: Key Performance Indicator

A measurable value that marketers use to evaluate success across all marketing channels. This could be in the form of CPC, CPM, CPA, etc.


About the Author 

rod english, third wave digital, twd, account executive

Rod English 

Rod English was born and raised in Dublin, Georgia and married his high school sweetheart, Regina English. Rod’s career spans across Central Georgia, Louisiana, and Alabama with over 30 years of Advertising, Sales, and Promotional experience primarily focused in Radio. He received his BA from GC&SU. Rod’s passion for advertising sales comes from the satisfaction he derives from his clients' success stories.


About Third Wave Digital 

For over 20 years Third Wave Digital has been in the business of providing communication excellence to our clients through digital and traditional marketing & advertising services. Third Wave Digital is headquartered in Macon, Georgia and serves clients across the United States. Third Wave Digital offers a comprehensive array of services from website development, hosting and technical support to digital marketing and traditional advertising agency services. Specialty services include interactive exhibit design, print design and complete video production services. For more information contact Third Wave Digital at 1-888-578-7865 or at

posted 05/27/2020 in Uncategorized

Tags: digital marketing, agency, third wave digital, digital marketing, digital marketing campaign, digital advertising, digital advertising campaign,


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