Third Wave Digital’s Response to IOS14

Posted on May 07, 2021

Monday, April 26th, Apple released their IOS 14 update. This update includes the App Tracking Transparency Policy (ATT). This policy requires developers to ask for permission when they use certain information from other companies’ apps and websites for advertising purposes. For TWD clients, this primarily affects Facebook / Instagram and Google ads.  In Response, Facebook is now implementing Domain Verification in respect of Apple IOS 14 privacy changes. Domain Verification is the process of letting Facebook know that you own a website. Once your website is verified, you can associate your Facebook page with the verified domain. Now only verified owners can edit the way content appears on Facebook.


Facebook and Google ads are both now using modeled conversion data for reporting. This means that since they can’t attribute conversions to iOS14 devices, they are algorithmically estimating the volume of conversions achieved. With Third Wave Digital’s proprietary landing page & database system, we will always be able to calculate true CPA and deliver accurate reporting to all clients utilizing this system.


Third Wave Digital is continuing to use best practices for all Digital Marketing Campaigns. We are monitoring all digital marketing campaigns daily and offer full transparency to our clients regarding results. With any changes that come from IOS 14 TWD will act swiftly to ensure best results for all clients.

About Third Wave Digital 

For over 20 years Third Wave Digital has been in the business of providing communication excellence to our clients through digital and traditional marketing & advertising services. Third Wave Digital is headquartered in Macon, Georgia and serves clients across the United States. Third Wave Digital offers a comprehensive array of services from website development, hosting and technical support to digital marketing and traditional advertising agency services. Specialty services include interactive exhibit design, print design and complete video production services. For more information contact Third Wave Digital at 1-888-578-7865 or at

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