L. E. Schwartz & Son celebrate 100 years with three new websites from Third Wave Digital

Posted on Jun 30, 2010

When roofing specialists L. E. Schwartz & Son contracted Third Wave Digital to create a comprehensive website for their established commercial roofing company in 2000, the centennial anniversary of the company was still a distant milestone. Ten years later, as Schwartz celebrated 100 years in business, they once again turned to Third Wave – this time to revamp their existing website and create a new presence for their latest division – Schwartz Residential Roofing.
Creating three unique sites for the company, while still maintaining the recognized L. E. Schwartz & Son brand was an essential focus for the Third Wave team. To create a streamlined presence and make it easy for customers to transition between the different divisions of the company, Third Wave created a main corporate site that easily transitions to the commercial and residential arms of the company via strategically placed links.
The main landing page, www.leschwartz.com, incorporates intuitive navigation and graphics that easily direct users to the appropriate division for their needs. This site also houses employment information, safety recognition the company has received and detailed information about the company’s history.
To make contacting L.E. Schwartz a breeze, each site has online communication forms and both the residential http://www.schwartzroofing.com and commercial http://commercial.leschwartz.com/ divisions have client manageable photo galleries - making it easier than ever to showcase the numerous commercial and residential roofing projects completed by L. E. Schwartz & Son. And to help users get to know the new Residential side of the company, the team at Third Wave also created a custom testimonial widget that automatically showcases a different client each time a user visits the site.
Michael Kruger, project manager of L. E. Schwartz & Son had this to say about working with Third Wave: "In December of 2000, we contracted Third Wave Digital to create the first comprehensive web presence for L.E. Schwartz & Son. With the rollout of our new venture, Schwartz Residential Roofing, we engaged Third Wave ten years later in a major update of our website. We continue to be impressed with their overall artistic and technical capabilities as well as their professionalism."
In addition to a new graphic user interface, the newly redesigned L. E. Schwartz & Son websites are built with Third Wave’s Content Management System, allowing for easy text and photo updates as well as instant photo uploads via a client manageable photo gallery tool. Third Wave has also provided complete hosting support for L. E. Schwartz & Son since the sites launched.
About L. E. Schwartz & Son
For over a century, L.E. Schwartz & Son, Inc. has made it their mission to satisfy customers and keep them coming back time after time. This commitment has become part of the family-owned and operated company’s legacy. L.E. Schwartz & Son offers services in both the commercial and residential roofing sectors and through Schwarz Precision Manufacturing.
About Third Wave Digital
Third Wave Digital is a comprehensive web design, development and support company specializing in complex web presence creation for small to mid-sized businesses. Third Wave Digital is a division of Colbarton Corporation which offers full service advertising agency services though Third Wave Advertising and complete Web hosting solutions through Third Wave Host. Third Wave Digital is headquartered in Macon, Georgia with satellite offices in Atlanta, Georgia and Orlando, Florida. For more information about Third Wave, call 888-578-7865, click www.twd3.com or e-mail info@thirdwavedigital.com.


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