A Picture Is Worth A Thousand Words

Posted on Aug 30, 2016

When it came to the creating an updated commercial diving career package (view book) for long-time client, CDA Technical Institute, Third Wave Digital “dove” into the challenge. In the previous version of this mail-out information piece, a custom illustrated graphic novel led prospective students through the CDA commercial diving program experience. This time around, high-impact photographic imagery and a crisp design layout are on deck. 

Third Wave Digital knows higher education Institutes must always find new and inventive ways to help institutions make that first impression on future students. The challenge is standing out from the rest while keeping continuity of message across all marketing mediums.  “Third Wave is our creative anchor in our branding endeavors,” says Allen Garber, Chief Administrative Officer at CDA. “We continue turning to Third Wave Digital because they have repeatedly demonstrated the ability to create innovative, engaging and interactive concepts that reflect our specialized offerings.” 

Although this is the third iteration of the CDA view book created by Third Wave Digital, this is the first version to utilize a custom die cut design in the shape of a diver’s helmet as well as a wrap-around front cover flap.  The printed booklet provides detailed information about program offerings, campus amenities, financial aid, veteran aid and career opportunities.
Creative Services Director Myron Bennett and the TWD design team were up for the task of repackaging the school’s brand.  “CDA is one of those ‘one-in-a-million’ clients who are open to exploring new ideas,” said Bennett.  “It’s great when a client gives you the creative leeway to go in new directions to help improve the way it communicates to its audience.”   

About CDA Technical Institute

CDA Technical Institute (CDA), formerly Commercial Diving Academy, is located in Jacksonville Florida and the only accredited commercial diving school in the Southeast. CDA offers the most comprehensive and rigorous program (20 weeks) of all the other accredited commercial diver training schools. CDA also offers more internationally recognized certifications than any other training program.CDA is accredited by the Accrediting Council for Continuing Education and Training (ACCET), which is listed by the US Department of Education as a nationally recognized accrediting agency. CDA is licensed to operate as a private school and is licensed by the Commission for Independent Education, Florida Department of Education.

About Third Wave Digital

Third Wave Digital is a comprehensive web design firm specializing in online communications solutions for higher education institutions. We provide innovative website design & development, content management system development & support and complete web hosting services customized to fit your college or university's website redesign goals.
Third Wave Digital is headquartered in Macon, Georgia with satellite offices in Atlanta, Georgia and Orlando, Florida. For more information about Third Wave, call 888-578-7865, click www.twdcampustours.com, www.twd3.com, or e-mail info@thirdwavedigital.com to find out how our services can increase your college or university enrollment and engage students.

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