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Digital Marketing Glossary Part II
It is no secret that digital marketing has significantly changed the online landscape and it can be overwhelming. As a follow up to our Digital Marketing Glossary Part I blog post from May, here is Part II where you can learn more digital marketing terminology. We hope to provide you valuable information to better understand Digital Marketing.
Landing Page |
The destination webpage a user lands on after clicking on a link either in an ad or anywhere else. |
Lead |
A potential customer in the sales funnel who has communicated with a business with intent to purchase through a call, email, or online form fill. |
Lookalike Audiences |
A targeting option offered by Facebook’s ad service. The audience is created from a source audience and from this list Facebook will identify common characteristics between audience members. |
Native Advertising |
An ad with content that matches a publication’s editorial standards while meeting the audience expectations. |
Organic |
A source of traffic to a website that comes through clicking on a non-paid search engine result or non-paid social media post. |
OTT: Over-the-Top Advertising |
Ads that show up on video streaming services other than live tv such as PC, iPhone, Android, iPad, etc. |
Paid Social |
Uses sponsored content or advertising to boost the website or ad in third party feeds and pages. |
Pixel |
An analytic tool that measures the effectiveness of your advertising. It can track every visitors’ interaction on your website after they click your ad. |
PPC: Pay Per Click |
An online advertising model in which advertisers are charged for their ad once it is clicked. |
Pre-Roll Ads |
A promotional video message that plays before the content the user has selected. |
Reach |
Number of users who saw your content. This is not to be confused with impressions, which are the number of times your content is displayed. |
Retargeting |
A type of paid ad that allows advertisers to show ads to those who have already visited their site or engaged with the ad. |
SEM |
Search engine marketing that can apply to either any digital marketing that involves the use of a search engine, or only paid digital marketing that involves a search engine. |
SEO |
The process of improving a website’s performance and positioning in organic search engine results through a variety of methodologies including content improvement, technical improvement, and link acquisition. |
Session |
A metric in Google Analytics that measures one user interacting with a website during a given period of time. |
Targeting |
A method that identifies and then intentionally aims content to specific audience members based on demographic needs, concerns, location, etc. |
posted 06/23/2020 in Digital Marketing
Tags: digital marketing, agency, third wave digital, digital marketing, digital marketing campaign, digital advertising, digital advertising campaign,
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