Blog

Landing Page

The destination webpage a user lands on after clicking on a link either in an ad or anywhere else.

Lead

A potential customer in the sales funnel who has communicated with a business with intent to purchase through a call, email, or online form fill.

Lookalike Audiences

A targeting option offered by Facebook’s ad service. The audience is created from a source audience and from this list Facebook will identify common characteristics between audience members.

Native Advertising

An ad with content that matches a publication’s editorial standards while meeting the audience expectations.

Organic

A source of traffic to a website that comes through clicking on a non-paid search engine result or non-paid social media post.

OTT: Over-the-Top Advertising

Ads that show up on video streaming services other than live tv such as PC, iPhone, Android, iPad, etc.

Paid Social

Uses sponsored content or advertising to boost the website or ad in third party feeds and pages.

Pixel

An analytic tool that measures the effectiveness of your advertising. It can track every visitors’ interaction on your website after they click your ad.  

PPC: Pay Per Click

An online advertising model in which advertisers are charged for their ad once it is clicked.

Pre-Roll Ads

A promotional video message that plays before the content the user has selected.

Reach

Number of users who saw your content. This is not to be confused with impressions, which are the number of times your content is displayed.

Retargeting

A type of paid ad that allows advertisers to show ads to those who have already visited their site or engaged with the ad.

SEM

Search engine marketing that can apply to either any digital marketing that involves the use of a search engine, or only paid digital marketing that involves a search engine.

SEO

The process of improving a website’s performance and positioning in organic search engine results through a variety of methodologies including content improvement, technical improvement, and link acquisition.

Session

A metric in Google Analytics that measures one user interacting with a website during a given period of time.

Targeting

A method that identifies and then intentionally aims content to specific audience members based on demographic needs, concerns, location, etc.