Marketing On Facebook During Difficult Times
“Marketing” during a crisis is probably the wrong choice of words here. It’s really about being present, showing up and continuing to offer your community solutions. More people are online now, and Facebook can be a beneficial marketing tool to communicate with your clients and community.
Here are 5 tips for Advertising on Facebook during a crisis.
Address the Situation
Let customers know how you are handling the crisis. People may be coming to your Facebook page looking for updated hours or how they can get a hold of you. Communicate and keep customers informed on any operational changes your company has made.
Run Thoughtful Ads
Ads to help inform and mobilize the community will always work. Ads that have a pushy, insensitive sales message won’t. Stopping all ads may be hurtful to future sales, think about what your customers need during this time.
Try the Facebook Live Feature
With live video, you can connect with your audience in a more direct and genuine way. Plus, we know that effective video marketing can result in higher conversions: Facebook videos receive 3x higher engagement than pre-recorded videos. So, grab your phone and start streaming to engage with your customers.
Focus on Remarketing Campaigns
With increased browsing, now is a good time to re-engage with previous website visitors and get them back to your site with an incentive like ‘free shipping,’ and special promos.
Serve People Now, Win Business Later
Changing your approach just a little in the short term can help you win the trust and admiration of consumers in the longer run. You can do this by offering discounts, freebies in the future, or even complimentary access to premium services. We shouldn’t kid ourselves into thinking that advertising isn’t about making money, however we should definitely be sensitive about how we do it. Offering helpful, thoughtful service, and/or increased value and utility in a time of need won't be forgotten when the crisis passes.
posted 04/07/2020 in Uncategorized
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