Find Your Digital Plan

Have you ever tried on something that was supposed to be ‘one-size-fits-all’?  Odds are good, it didn’t fit.  Some digital marketing companies are selling local businesses a fast one-size-fits-all approach. If your marketing vendor or agency devised a marketing strategy for you without actually getting to know your business, or you find that you are spending a lot of money with little results, then you may be a victim of a broad, one size fits all digital marketing approach. You can spend a lot of money on a general approach and yet yield dismal results.


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Customized Strategies

At Third Wave Digital we never provide a one-size-fits-all approach, but rather customized strategies for tailored to the needs of each individual client. The first step Third Wave Digital takes in creating targeted digital marketing strategies is to research your company and industry, learn more about your business, and determine your target market. We then begin formulating a plan of action with a well-informed marketing mix to yield the best results with your specific key performance indicators (KPI). In doing this, Third Wave Digital is able to maximize your advertising money to the accurate audience and the most effective channels targeted at meeting your company’s goals. This type of marketing strategy can be done without buying the most expensive “premium” plans that some outlets offer.


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The Process

Once we ascertain your marketing strategy, we look at another important part of any campaign - the creative. Third Wave Digital incorporates company assets and/or images with your message and produces creative designs that pair well with your messaging that suit your business and differentiates your brand from the rest.

Once we have the ad creative and copy nailed down, we are ready to set up and launch your campaign. Third Wave Digital carefully sets up and manages your account while incorporating any tracking needed to efficiently show results. Once the campaign goes live, our team monitors the progress of your campaign and optimizes as needed to ensure you are always getting the best bang for your buck.

Analytics and reports are key to monitoring the success of a digital campaign. By reviewing reports with our clients, we have found that it helps the client establish basic digital vocabulary and really understand how their money is being spent and why it is effective in yielding results.


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So, ask yourself, what sets your business apart?  Are you working with a package or a plan?  Contact the team at Third Wave Digital and let us tell your story! 


About the Author

will mccurry, third wave digital, account executive, digital marketing


Will McCurry

Will McCurry a born and bred Maconite, is an Account Executive with a strong focus on Digital Marketing, who comes from a financial planning background. Will has many years of experience working with clients investing their hard-earned money strategically and making it work for them. 

Will is very active in his church, little league baseball, and his community; and enjoys spending time with his wife, Reese and two little girls, Stuart and Louise.


About Third Wave Digital

For over 20 years Third Wave Digital has been in the business of providing communication excellence to our clients through digital and traditional marketing & advertising services. Third Wave Digital offers a comprehensive array of services from website development, hosting and technical support to digital marketing and traditional advertising agency services. Specialty services include interactive exhibit design, print design and complete video production services. For more information contact Third Wave Digital at 1-888-578-7865 or at

posted 01/16/2020 in Digital Marketing

Tags: third wave digital, will mccurry, digital marketing, custom strategy, the process, digital plan


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