Why People Shouldn't Be Afraid to Invest in Digital Marketing: Part Tw0

Why People Shouldn’t Fear Investing in Digital Marketing

People are afraid of what they don’t know. It’s human nature. So, it’s completely normal for people to shy away from what they don’t know or don’t understand. Adding money into the equation, the risks become even higher, and business becomes personal when it directly affects someone’s livelihood. However, as business owners know all to well, business is a risk. Every day that business owners turn on their open signs, unlock their doors or log into their website, they are taking a risk. Operating a business takes courage and that shouldn't be overlooked.

Therefore, when business owners are approached to take even more of a risk and invest their hard-earned money into marketing, they are faced with hard questions to answer. What works best? How much should I spend? What’s the message I want to convey? When asked, most business owners do believe they should invest in marketing.  However, when the word “digital” is added to “marketing”, conversations can get a little sticky.

Why is that? The most common reason is that people don’t completely understand Digital Marketing.  Unlike seeing a commercial on the 6:00 News, people don’t really know what they are getting. So, I think it’s important to explain why you, as a business owner or entrepreneur, should not fear investing in digital marketing.

View 1-3 Reasons Here:

  1. You can see ROI through actual traffic or purchases

Depending on the level of depth and tracking you need for your Digital Marketing campaigns, with the proper set-up and tracking, you can easily see how much it costs to produce a new product sale in your online or physical store. Looking to generate leads for an enrollment period? Your Digital Marketing Specialist should be able to pull reports showing the exact amount of leads your campaign produced, the average cost of each lead and if you are above or below the industry standards. 

  1. Almost Guaranteed Visibility

If your company needs a boost in visibility in a rather short amount of time, Digital Marketing is likely the way to go. Digital Marketing has been proven to be a cost-efficient branding tool that makes your dollar stretch. The great thing about Digital Marketing, specifically Social Media Marketing, is that the more your ads resonate with your audience, the cheaper it becomes to reach more people!

  1. You Are Not Alone

While we may be seen as a bias source, we understand that going into digital marketing can be overwhelming. That doesn't mean that the first call you make has to be to us (although we’d love to help). Doing your due diligence with research is key for all your marketing endeavors. There are a plethora of articles, books and tutorials that will help you get on your way in your digital marketing journey. As a Digital Marketer, I implore you to do your research first. It will ensure that we, as digital marketers, provide you will be best service that meets your expectations and it will ensure that you have a peace of mind to understand exactly what you are buying and what you should expect in return. I can promise you that you aren't alone when it comes to being overwhelmed or afraid of stepping into something new. Remember, you aren't alone and you have resources and support. 


While Digital Marketing continues to evolve, it is important that your business invests in marketing that makes sense. You should understand what you are buying and why you are buying it. However, you shouldn’t be afraid to try something that makes sense for your business. Yes, it is a risk. However, the rewards with Digital Marketing can be fruitful!

If you have any general questions about Digital Marketing, I am more than happy to help answer them and, in addition, help you figure out if Digital Marketing makes sense for your company and if Third Wave Digital can help you navigate your Digital Marketing investments!


Written by Alena R. Tyson, Digital Marketing Manager of Third Wave Digital


Third Wave Digital is a full-service Digital Marketing Agency, located in Macon, GA, that specializes in Digital Marketing, Website Development and Creative Services. Ready to join the Wave?

posted 01/29/2019 in Digital Marketing



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