Subtrek needed a print piece to explain the benefits of Subtrekking and act as a sales tool to potential adopters of the Subtrek technology.
Third Wave Solution
Third Wave developed a ingenious design to answer the top questions about the Subtrek Product. The five panel brochure is meant to be consumed slowly two pages at a time, opening the brochure takes you into the first question: What is Subtrek? and its partner panel tells you the answer. Opening the piece further reveals an additional question with each fold as well as its corresponding answer.